COMM 406 Opening the gateway to glossy

A video by Jean Killbourne that shines a light on the way women are objectified by various sundry methods and the effect photoshop has on the female psyche

One of the videos that changed my thinking, “Killing Us Softly 3”, by Jean Killbourne

SOOOOO…the Advertising and Imagery section of the core curriculum is nothing short of EPIC!  Yeah, buddy.  Monica Larson was the perfect professor to take us on the wild ride of photoshop hunting and semiotics. The content of the class was nothing short of earth shattering.  Everything I thought I knew about advertising was usherd out with the trash. Dr. Larson expected alot from us and gave us the perfect ladder to climb in reaching her lofty expectations.

The course was rife with discussion and insights into how the industry targets our Id, Ego and Superego to serve its consumptionists addiction. Jean Killbourne was one of the pioneers in semiotics and identifying the objectification of women in advertising.  We analyzed movies, ads in magazines and watched eye-opening videos.

An ad I created for our fictitious shoe "SNEEKS" campaign.

One of three images I created for my “SNEEKS” ad campaign. Photo by me. (That’s my kiddo in the pic)

Monica  (Dr. Larson is down to earth and allows we students to address her by her first name) challenged us at every turn. After researching methodology and the good design elements of a great ad campaign, we (read..tried valiantly) created rockstar ads for a fictitious shoe called “Sneeks”.

To critically analyze the incessant barrage of media content is a skill everyone should posses!  I mean when and ad shoves a shackled woman with pouty red lips and six inch stilletoes at me in an effort to make some brand of shampoo seem alluring, hi[p and sexy…. I say “Thank you Monica”, for the ability to read between the handcuffs.

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