This class let us delve deep into the underlying principles of the advertising industry. We looked into what makes an ad effective as well as the trends throughout the history of advertising. Our daily routine was viewing ad materials and doing semeiotic analysis on a variety of adverts. The real meat of the class was design our own ad campaigns given certain parameters. We were given target market and told to do a 2-3 ad campaign for a certain product or video.
Some of the projects we undertook were campaigns for marijuana cigarettes, match.com, a fictional brewing company, and a political advert for a candidate or cause we supported. Through these projects were explored making ads for a wide range of markets and products. I feel I obtained a working knowledge of how to succeed in a advertising and marketing ideas and products.
Here is an example of the work I did in the class: