Student Experience: Mastering PR

Coming into this class I couldn’t even tell you the definition of Public Relations, much less, tell you all of the different aspects that it covers. I knew that I was interested in the topic, but I didn’t know the specifics of it. In this course we explored all of the various techniques used to practice PR. We had many assignments throughout the semester that helped prepare us for the professional world. These assignments included exploring and researching Twitter, practicing positive people skills, working in groups towards a common goal, and much more. For our main project, we were put into groups and given an assignment. As a team, we had to try to win over an important client for a possible hire. We had to conduct a 20-minute seminar before an executive staff (our classmates) to bring them up to date on the latest trends in public relations. We were to follow credible PR blogs to find out what techniques were being discussed and practiced in today’s world. My group decided to create a short video and a website, along with our presentation, to portray what we had learned from our research.

I had a ton of fun working on these projects and I learned way more in this class than I had expected. Professor Kushin made every class exciting and was always extremely helpful.  I say, if you have even the slightest bit of interest in Public Relations, you should take this class! You’ll be glad you did.




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