Empowerment in Eliminating Violence is EPEC – A Campaign Event

Senior Capstone

 

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Nikki Johnson presenting “Empowerment in Eliminating Violence is EPEC” Campaign Event for Capstone

Summary

Before beginning my professional career in the Public Relations field, I wanted to design a campaign for a non-profit organization that I want to see grow in the near future. I worked with the Eastern Panhandle Empowerment Center (EPEC) to build their brand by planning and hosting an event from the ground up. Continue reading

Examining How the Mainstream Media Frames Farm Animals

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Mia Holland presenting “Mainstream Media Framing of Farm Animals in the Plant-Based Industry’s Battle for Non-Dairy Labeling” at capstone presentations.

This research paper takes a look into the recent issue brought to the U.S. Food and Drug Administration regarding the labeling of non-dairy products, such as soy milk and nut cheeses. When examining the issue, the researcher was able to see how the mainstream media discusses farm animals, animal welfare, and the animal rights movement.

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Mr. Alpha Sigma Tau. A Male Pageant Fundraiser for The Laurel Center

I’m Kathryn Leonarczyk. I am a student at Shepherd University studying communication and English. When I first got into the department, I had no idea what I wanted to concentrate in, so I picked New Media. This is a broad concentration so I have gotten the chance to take a wide range of classes. I have found a love for public relations, as well as marketing.

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Freshman Year Focus

A documentary about how a freshman basketball player, Chace Davis, balances being one of the best freshmen in the country with the rigorous academia that comes with such a prestigious private school like St. Andrew’s Episcopal School. Most freshmen don’t get the opportunity to play varsity sports at that young age, but Chace has been a key contributor to his school all year long in the classroom and on the court.  Continue reading

Into the Life of Black Rock Farm

Mig Mac CowWhat began as a fun, little Instagram account turned into a capstone project called Into the Life of Black Rock Farm. This was a social media campaign designed for a local farm with the goal of increasing brand awareness, social media presence, and interest in products among potential customers. Continue reading